When Quantum Theory was announced, it was a PS3 exclusive and Tecmo Koei made claims that it was a potential Gears of War beater. Of course, there were those who doubted this, and as the game started being shown to the world at events like the Tokyo Game Show and E3, it quickly became apparent that this wasn't going to be case.
Fearing that it wouldn't sell very well, Tecmo Koei took the decision to revoke its PS3 exclusivity and bring it to the Xbox 360 worldwide. The title was also delayed by some months for extra polish. Neither decision was one that really paid off for the Japanese publisher. According to VGChartz, it managed to help the game sell approximately 70,000 units on top of the 120,000 accumulated by the PS3 version and most of these 70,000 units came from Europe (61 percent).
Since then, the company has made some interesting decisions. Firstly, while Dynasty Warriors 7 is being released on both Xbox 360 and PS3 in North America and Europe, it's a PS3 exclusive in Japan.
The other decision is a more recent one, and that revolves around Warriors: Legends of Troy. The game was always planned as a multiplatform title, after all, it's a title that hopes to bring the "Warriors" franchise to the Western audience in a more mainstream way than either Dynasty Warriors or Samurai Warriors has ever managed. But it was revealed at the end of February that the Xbox 360 version of the game had been cancelled for release in North America - it's now a PS3 exclusive.
Curiously, it's still being released on Xbox 360 in both Europe and Japan. The European decision makes sense. After all Quantum Theory still sold ok-ish on Xbox 360. The Japanese decision is a bit more confusing, but the North American decision is probably because Quantum Theory did so poorly, even after all the ruckus about it being ported over.
So has Tecmo Koei learnt from the mistake they made with Quantum Theory? In many ways it looks like they're currently in the process of digesting Quantum Theory. What does this mean? Well, it's more than likely that Warriors: Legends of Troy will be a tester for them. It's a project developed for the Western audience, and if it performs well as a PS3 exclusive in North America, we could see more games going down the same route in the future. I mean, they certainly aren't afraid to show support for Sony's console over Microsoft's, as Trinity: Souls of Zill O'll shows. We'll just have to watch this space to see what their next move is.