EA's Chief Financial Officer, Eric Brown, has stated his belief that console pricing has "a long way to go" before the end of this console generation. Speaking at the Goldman Sachs Technology and Internet Conference in San Francisco, he said, "we do have a long way to go with respect to pricing. Last cycle, approximately 48 percent of PlayStation 2 units were sold at a price point of $149 or less. Clearly at $299 we're nowhere near that price point."
His comments came during a speech on the state of the games industry. "I think pricing has not come down as much as we would have expected at this point in the cycle compared to the last," he added. Brown did mention the many factors that are seemingly extending the length of this console cycle, such as the focus on online multiplayer, downloadable content and the motion control devices being launched by Sony and Microsoft this fall.
"It's a possibility that we don't see a sharp and distinct console transition like we've seen in the past. Today, we have two of the three consoles operating at full, high-definition and are running games at 60 frames a second," Brown concluded.