Sony: Capitalizing On Rough Wii Third-Party Game Sales

By Kyle Wynen on February 19, 2010, 5:57PM EDT
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For years now third-party publishers have struggled on the Wii, and in more recent times a number of big publishers, like Ubisoft, have highlighted that they'll be supporting other platforms more due to this. Speaking with IndustryGamers.com, Sony Senior VP of Public Relations Rob Dyer candidly explained where Sony sits in the picture:

"What publishers have said is they're not going to spend the resources on Wii... In my job, we compete against Microsoft and Nintendo, and we're competing for resources. So when I walk into a publisher, I ask, 'Where are you guys pushing your resources?' In the past, it was 'Look how hot the Wii is,' or 'Look how hot the DS is,' and 'We should put resources there.' They did that and realized, 'You know what, third-party product just doesn't sell on that platform.' So now they're taking those resources, coming back to us and saying, 'Sony we're going to be able to provide you with that exclusive content,' or 'We're going to put more engineers on it and figure out to maximize the Blu-ray and get more out of PS3.' That's what we're seeing now."

Dyer went on to claim that he doesn't have to fight for their "hearts and minds" anymore either, saying that he just needs to show publishers the Wii and DS top 10 games sales charts, and point out the constant lack of third-party games on the list. Considering Sony and Microsoft's first-party titles can hardly touch Nintendo's volume of high-selling games, it does at least look like third-party titles sell better on the PS3 and Xbox 360 without even looking at actual numbers. Hopefully publishers are looking beyond just a few lists.

For more from Dyer, see IndustryGamers.com.

Source: IndustryGamers

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