To support the release of Red Dead Redemption in Europe today, Rockstar Games has announce an advertising partnership with LoveFilm to promote the game and show some of the influences behind the Western genre of Red Dead Redemption.
The promotion allows anyone to go to the LoveFilm site and watch the 2005 film "The Proposition" which Rockstar Games claims to be one of the best Western movies of the last decade. Those interested can catch the trailer here with a link to watch the full movie online for free.
This is a pretty cool promotion to support the release of such an awesome game, and showing this film is a great way to get players psyched to play some Red Dead Redemption. The only problem is that this may be region locked to European territories, since as of the time of writing, an error shows up when loading it here in Canada.