EA Sports released their latest foray into the sports market this last week with EA Sports MMA, a title designed to rival THQ's UFC Undisputed franchise.
However, analyst Doug Creutz, who works for Cowen & Company, believes that EA are fighting an uphill battle and that this might be their first and last game in this genre.
He said to investors, "EA's recently released MMA appears to be more or less DOA at retail. UFC recently announced an extension of its license with THQ, likely putting an end to EA's efforts to expand into the mixed martial arts genre."
EA Sports MMA entered the UK charts in 23rd spot.
Source: MCV UK