Kinect's Marketing Spend Approximately $500m

By Darryl Kaye on October 18, 2010, 4:21PM EST
X360

Reports are indicating that Microsoft are set to go all out for their upcoming peripheral, Kinect, as they've apparently have set aside $500m for marketing.

The New York Post claims that the half a billion dollar campaign has been planned for the last 18 months and it'll see Kinect branded stuff appearing everywhere from drinks cans, to fast food chains.

Some brief figures were mentioned, such as it appearing on 400 million Pepsi cans and 60 million boxes of Kellog's cereal.

Source: New York Post

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