$99 Nintendo Wii Will Explode At Retail Says EA

By Colin Tan on December 16, 2010, 7:53PM EDT
Wii

If Nintendo ever decided to slash the price of the Wii down to $99, it would "explode," says EA CEO John Riccitiello. The Wii's performance has been dwindling over the last year and the future looks bleak as heavy competition from both Sony and Microsoft enter the arena of motion controlled gameplay.

"I would say they did exceptionally well in "˜07 and "˜08, started tapering in "˜09 and "˜10, and... I think if they were to price down to $99, they would explode," Riccitiello told Industry Gamers.

"I think they've now got competition, in the form of gesture-based gaming from Sony and Microsoft. If they were to find ways to promote third-party content better, as opposed to first-party content, and would hit pricing, I think the platform would see new life."

Riccitiello believes that it's mostly due to the lack of third party support. Unlike Sony and Microsoft, many of Nintendo's successful titles have been first party content like Zelda and Mario. He goes on to describe Nintendo as being "unique" in the industry in that "they start the morning thinking what's best for their own intellectual property."

Source: Industry Gamers

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