Activision Won't Give Up On Tony Hawk Brand

By Darryl Kaye on December 8, 2010, 3:30PM EDT
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Despite Tony Hawk Shred performing rather poorly when it released, Activision has declared its support for the Tony Hawk brand and are actively looking to find more ways to work with it.

Speaking to Industry Gamers, Activision Publishing's CEO Eric Hirshberg said "I think we have to ask all the smart questions and make some smart moves in terms of innovation to see if we can recapture people's imaginations."

Quite how they do that remains to be seen, but the most popular Tony Hawk games were clearly the originals, where it more about the core gaming experience than ridiculous peripherals.

Source: Industry Gamers

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