Hirai: Sony's Competition Not Limited To Just Xbox 360 And Wii

By Colin Tan on February 10, 2011, 3:06PM EDT
PS3

Sony Computer Entertainment president Kazuo Hirai spoke with Asian industry analysis site Tech-On about the PlayStation Suite and how Sony intends on taking on the competition, which isn't just limited to Xbox 360 or Wii, but the entire entertainment industry, including drinking parties.

"The PSS is the answer to the question, 'How do you respond to games for smartphones?' Against those games, we chose a strategy of entering the market instead of winning or losing," said Hirai in response to a question regarding competition from smartphones and Nintendo's 3DS.

"On the other hand, some people talk about the competition with game consoles like the Nintendo 3DS. But I think that it's too narrow-minded to discuss the competition among game platforms such as Wii versus PS3 and Xbox versus PS3.

Hirai also added that, "Game is an entertainment. In other words, any kinds of entertainments can be its rivals. So, movie, TV and even drinking party can be its rivals."

"There is no point in being happy about winning or losing in the competition with the 3DS if other kinds of entertainments are booming in the world and no one plays games any more. Anyway, we consider it important to provide games and their platforms that users can enjoy."

Sony recently unveiled the Next Generation Portable and the PlayStation Suite at the PlayStation Meeting 2011 in Tokyo.

[Via CVG]

Source: Tech-On

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