According to GameStop's database, Sony's recently announced Next Generation Portable (NGP) may retail for a whopping $299.99, down from GameStop's initial $999.99 price tag. It's a step in the right direction, but it's still significantly more costly than the 3DS or PSPgo.
Regardless, a $300 price tag sounds relatively reasonable considering the amount of tech squeezed into the handheld device, including a 5 inch OLED screen, dual analog sticks and, as we describe it here on GamingUnion.net, a touch screen and a fondle screen.
GameStop also has the device slated for a January 1, 2012 release. Take it with a grain of salt, it all sounds like placeholder data.