Epic Games' new over-the-top shooter Bulletstorm launched earlier last month and it's already well on its way to the one million mark, reckons Epic boss Mike Capps who said: "[Launching a new IP] is really hard. I read something that less than 1% of console games this generation launched as new IP sold a million units. So if you don't sell a million units you lost money, basically. I'm pretty confident we'll be on the good side of that [1 million] number. I'd rather sell Gears-type numbers that'd be fantastic."
When asked about the Fox News controversy that claimed certain adult themed games like Bulletstorm were largely linked to the increase in rape and violence, Capps said it's a bit of a double-edged sword, where the coverage probably helped sell more than it did to convince otherwise, but it's also "terrible for the industry."
"For a game that's over-the-top, they probably helped sell more units than they convinced people to pick at us," he said. "What was most exciting about it for me [was the reaction from the media in the industry defending us]. Every journalist said this Fox report is junk... It's wonderful to see a media that's defending free speech."
"As for what it does for the industry as a whole I think it's terrible. There are people who really respect Fox News' opinions and look at that and are [convinced that video games are bad]."
Source: Industry Gamers