Controversy isn't a bad thing, in fact, it can be good for video games depending on the situation, says EA's Frank Gibeau, and publishers should "court" it if it fits the bill.
Speaking with Industry Gamers, Gibeau said that he loves controversy, good or bad, "Look, when you're building new IPs and you're building games and you're looking at an entertainment audience, they see a lot of messages. Controversy isn't a bad thing. I personally believe you should court controversy."
"You should do it in a way that matches the creative integrity of the game. You shouldn't do it in a gratuitous way, but if it matches the creativity of the game," he added.
"I loved it when Fox News did the lesbian aliens on Mass Effect. I love when they covered the Taliban; I loved it when they covered the Bulletstorm stuff. In each one of those cases, it was true to the game and we were trying to do something creatively.
"The fact that their point of view is different than ours and represented an audience out there is fine by me. I felt we could stand up and defend what we did and be aggressive about it and be proud of it."
However, Gibeau doesn't necessarily agree with what Fox says about the titles under EA's umbrella, although he admits he understands why they do it.
"Fox has an editorial point of view that works for a certain audience demographic that doesn't necessarily play Bulletstorm. From that perspective, they're trying to get eyeballs on their channels. I understand what they're trying to do," he said.
"I'm not going to respect their point of view as it concerns some of the things that we've done. We're very proud of what we've done in each of those cases and have been very aggressive about defending ourselves."
Source: Industry Gamers