EA Hopes To Grow Dead Space 3 To A Bigger Audience

By Colin Tan on March 11, 2011, 1:40PM EDT
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EA's Dead Space 2 released to exceptional success and the publisher hopes to grow Dead Space 3 into something even bigger while reaching a broader audience. Speaking with IGN in an interview, EA's Frank Gibeau said he was pleased with Dead Space 2's commercial success while also applauding Capcom's Resident Evil and the direction they took in taking it to the masses.

"The Resident Evil series was awesome, the early versions were phenomenal. [Capcom] did a good job of growing the franchise to a very large market," Gibeau said. "I think we still have some areas to grow with Dead Space in terms of trying to reach a broader audience without losing the quality and that survival-horror mechanic. That's how we're going to think about it as we think about Dead Space 3 and what we do next with the IP."

"Overall, we want to try and grow the business in the action category," he explained. "EA doesn't really have a very strong stake there; survival-horror kind of lives in that genre. 3rd-person action is something that we think we can build and our Visceral Games team is really working hard at crafting some new IPs as well as building out ones that have succeeded."

Gibeau also noted that the EA's in the survival horror genre for the long run with Suda51 and Shinji Mikami's Shadows of the Damned launching later this year: "Horror movies are great films; it's a genre that's been around for decades. We think the same holds true for interactive."

Source: IGN

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