Sony Hopes To Cut PS3 Price

By Colin Tan on March 11, 2011, 9:04PM EDT
PS3

Sony's PS3 may be far more affordable now when compared to its launch price, but it looks like Sony's still hoping to drop it even further. The PSP has already dropped in price, so perhaps the PS3 is next in line.

"PS3 has taken longer than PS2 to establish itself simply because of the cost of the product," said SCEE's Ray Maguire in an interview with OPM. "It's been a challenge for us to get the costs down over the years. The retail price has been more than we would have liked... Hopefully the price might still come down."

"It gets adopted, then it gets redeveloped, so you keep on upgrading everything as you go along. I think that's part of its success and the longevity of it," he added. "I did think we were taking a big risk in PS3 by making it so heavy featured. As it turned out, I now think it was a stroke of genius, because it's given PS3 the ability to go on year after year."

Source: CVG

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