Xbox 360 Loses Lead, PS3 Overtakes On A Global Scale

By Colin Tan on March 31, 2011, 7:09PM EDT
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A new report from analyst firm Strategic Analytics show that while the Xbox 360 still has the lead in America, Microsoft's console has lost ground on a global scale to Sony's PS3 since the end of 2010.

According to the firm's data, the PS3 hit an install base of 43.4 million, just slightly over that of the Xbox 360's 42.9 million units. Undoubtedly, the Wii still retains quite the lead on either competitors with the world's largest user base of 75.5 million units worldwide.

"Global demand for Sony's PS3 has exceeded that of the Xbox 360 in each of the past two years, and we expect that to continue over the coming years," said analyst Jia Wu. Analysts also suggest that the 360's weak impact in both Europe and Asia "acts as a drag on its global performance," even when Microsoft's new Kinect peripheral is considered.

"While the Kinect peripheral has given a boost to Microsoft's Xbox 360 strategy, the console's performance outside of the U.S. continues to disappoint." However, Wu added that Microsoft should "continue to innovate around its motion sensor technology, which will become increasingly relevant in the smart home era."

The report also believes that the Xbox 360 will continue to expand by 13.7 million sales globally this year, while the PS3 will grow even more with 15.7 million global sales. The Wii, on the other hand, is expected to decline in sales by at least 10 million, potentially leaving it in third place on hardware charts. The report also suggests that Nintendo will take the opportunity to "launch a Wii successor within the next 12 months."

Source: Gamasutra

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