These days, EA seems determined to work their "Project Ten Dollar" initiative into all their games. For the more popular multiplayer-focused shooters, it's easy: buy the game new, get a code to access multiplayer, which is of course integral to the experience.
For their single player titles though, the publisher has to get a bit more creative. Their Spicy Horse-developed summer release, Alice: Madness Returns, will be supported with a line of DLC and will ship with a download voucher for the original game, American McGee's Alice, if the claims made by the designer himself to CVG are to be believed.
Speaking to CVG, McGee said, "There will be DLC in the form of dresses that the player can download and Alice can wear. Those dresses come with special abilities and enhance how you play through the game."
"There's also going to be pretty significant release which is the original Alice brought over to the consoles so that a person who's purchased Madness Returns gets a download code and is able to bring Alice 1 onto their console and play through the entire original game alongside playing Madness Returns."
Alice: Madness Returns releases June 14 in the US and June 17 in the UK for the PS3, Xbox 360 and PC. It is the sequel to American McGee's Alice; a PC exclusive released in 2000.