Square Enix's MMO Final Fantasy XIV has been free-to-play since launch due to its really bad state. The dev team has been busy working it, adding new improvements to the overall game for the last few months, even to the point of reshuffling the entire dev team.
Still, newly appointed producer and project head Naoki Yoshida doesn't believe FFXIV is at the point where they can start charging customers. Speaking with Gamasutra, Yoshida said, "It was pretty much personally because I've been a player for so long. I wanted to make sure that I would only ask the player to pay for something" once there's something worth paying for.
So until Square Enix can nail down some solid plans for improvement, Final Fantasy XIV will remain free-to-play, the date when the free trial period ends is pretty much "still out in the open."
"The reason we're doing this is we're showing the players, yes, it's still costing us a lot of money, and we're not getting that money back yet, but we're serious about making these changes. This is one of the ways that we can show players that we are serious and we are taking it seriously."
Yoshida also points out that Square Enix is backing the project 100 percent, thus putting them in the unique position of running things out of their own pocket: "It's because Square Enix is funding this project 100 percent. That's why we can do this. Only Square Enix can do something like this," said Yoshida.