Ubisoft: Our Goal Is To Beat EA, Activision

By Darryl Kaye on April 9, 2011, 12:24PM EDT
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Ubisoft believe that now they have firmly cemented themselves as the third biggest publisher, that they can push on and become the biggest publisher in the world.

Currently only EA and Activision are ahead of them, and EA actually owned a share of Ubisoft until recently. However, with EA now out of the picture, Ubisoft's CEO, Yves Guillemot, believes they can now push on as a company.

"When they left it changed lots of things for us. We had a competitor owning a share of the company and we were always wary that they could decide they would go for the company "“ and that wouldn't have been welcome.

"we are totally independent again, we feel a lot better, we are number three and our goal is to beat those guys, EA and Activision, at some point."

Ubisoft's annual revenue isn't that far away from them either, with this year's estimate sitting at around €1bn.

Source: MCV

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