Kotick: Price Cuts Coming For Hardware

By Darryl Kaye on May 10, 2011, 9:27AM EDT
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Activision's CEO, Bobby Kotick, has gone on record saying that he believes the big hardware companies will be dropping the price of their consoles soon.

Speaking to the Financial Times, Kotick said: "We feel like some of that [consumer spending] has stabilised and there are price cuts on the [console] hardware in the works."

He also stated that he believes hardware makers should worry about their existing platforms and their online infrastructure, instead of the next generation.

"We had more than 50 per cent of our revenues from digital this quarter - and one of the things you realise is that there's less of a need for new hardware when people become much more enthusiastic about the online components of the game."

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