Nintendo Expect Sales Spike Following Wii Price Cut

By Darryl Kaye on May 5, 2011, 8:10AM EDT
Wii

Nintendo are expecting sales of the Nintendo Wii to jump considerable following the news that the console has officially had its price dropped to $149 in the US.

Speaking on the move, Nintendo of America boss Reggie Fils-Aime said: "This is only the second price reduction for Wii hardware since we launched back in November 2006. And in the last home console cycle, the leading system at the time sold almost 50 per cent of its volume at a price point of $149 or below."

He also stated that he hopes the move will bring in a new demographic, "When we launch our new home system sometime in 2012 we think the consumer buying in will look very different than the consumer who's going to be buying a Wii now."

In the UK, the Wii will also see its price cut down to £130, with Mario Kart Wii or Wii Sports Resort packed in.

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