While many publishers are trying to push for shorter development times in order to maximise profits, THQ has decided to give developers a lot more breathing space - something which is very evident with Warhammer 40,000: Space Marine.
Why? Because according to THQ's global communications manager Simon Watts, shorter development times puts unnecessary pressure on developers and lowers the quality of the product.
"A lot of the time companies push for shorter development times and they do that because it's about budget," said Watts. "When you hear about games costing £30m, £40m and £50m, the reason they cost that much is not so much about the equipment, it's about having 200 people on a certain salary working five years solid on something.
"So obviously, shortening a development cycle does reduce the cost of a game. But it's also putting that pressure on the team and rushing it out - I think takes away from the level of quality," he added.
Space Marine has currently been in development for approximately 4 years, and it was shown for the first time at E3 2009. It's changed a lot since then though and is now due for release at the end of Autumn this year.