PR Firm The Redner Group Falls From 2K's Graces Over Duke Review Debacle

By Colin Tan on June 16, 2011, 3:59AM EDT
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2K Games have severed connections with longtime partner PR agency The Redner Group after their founder's outburst over negative review scores for Duke Nukem Forever.

The Duke's been on the receiving end of some muddy reviews, to which Redner founder Jim Redner responded over Twitter: "Too many went too far with their reviews...we are reviewing who gets games next time and who doesn't based on today's venom."

Redner noted that while "bad scores are fine. Venom filled reviews...that's completely different." He has since removed the tweets, apologizing and saying that "acted out of pure emotion."

Unfortunately, it seem that 2K Games aren't too happy with the outburst, confirming in a statement over Twitter that The Redner Group no longer represents the company.

"2K Games does not endorse or condone the comments made by @TheRednerGroup and confirm they no longer represent our products," tweeted 2K. "We maintain a mutually respectful relationship with the press and will continue to do so. We don't condone @TheRednerGroup's actions at all."

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