EA's EULA keeps getting better and better. First 2 year old inactive accounts may be cancelled, along with the removal of all their games, now EA's reserving the right to collect data and users. That in itself isn't such a big problem, however it doesn't look like EA will be giving users the choice to opt out.
Spotted by VG247, below is the clause for concern:
2. Consent to Collection and Use of Data.
You agree that EA may collect, use, store and transmit technical and related information that identifies your computer (including the Internet Protocol Address), operating system, Application usage (including but not limited to successful installation and/or removal), software, software usage and peripheral hardware, that may be gathered periodically to facilitate the provision of software updates, dynamically served content, product support and other services to you, including online services. EA may also use this information combined with personal information for marketing purposes and to improve our products and services. We may also share that data with our third party service providers in a form that does not personally identify you. IF YOU DO NOT WANT EA TO COLLECT, USE, STORE, TRANSMIT OR DISPLAY THE DATA DESCRIBED IN THIS SECTION, PLEASE DO NOT INSTALL OR USE THE APPLICATION.
It doesn't state that EA will collect data from everyone, but that's not much of a consolation. By installing Origin, users agree to allow EA to collect data should they deem it necessary. Regardless, Origin is not the only service that employs a similar clause. While some allow users to opt out, others don't.