While OnLive and Square Enix have partnered up to offer all consumers who purchase a PC disc copy of Deus Ex: Human Revolution a free cloud version of the game, it appears that physical retailer GameStop have deliberately pulled the coupons from their shipment of PC copies.
Gamespy first received reports from GameStop customers that new PC boxed copies of the game had the OnLive coupon missing. Apparently, GameStop management had issued a notice to physically remove the coupon from boxed copies of the PC version. In addition, GameStop employees did not inform customers of the promotion.
"Please immediately remove and discard the On Live Coupon from all regular PC versions of Deus Ex: Human Revolution. Our desire is not to have this coupon go to any customers after this announcement," reads the email notice.
GameStop public relations rep Beth Sharum could not comment on the matter in detail, but did confirm that GameStop had intentionally removed the coupons: "Square Enix packed the competitor's coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons."
Update: GameStop have issued a statement regarding the removal of the OnLive codes on their Facebook page.
"Regarding the Deus Ex: Human Revolution OnLive Codes: We don't make a habit of promoting competitive services without a formal partnership. Square Enix packed the competitor's coupon with our DXHR product without our prior knowledge and we did pull these coupons. While the new products may be opened, we fully guarantee the condition of the discs to be new. If you find this to not be the case, please contact the store where the game was purchased and they will further assist."