Kevin Butler's Back With 'Long Live Play' Campaign

By Colin Tan on August 30, 2011, 2:09PM EDT
PS3

The president of Economy Flooring is back in business. Kevin Butler recently took to Twitter with a new rugged look. Today, he's back with PlayStation as they launch the new "Long Live Play" campaign.

"Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural 'Dear PlayStation' ad which was timed with the introduction of our 'It Only Does Everything' campaign," wrote Sony's VP of Marketing Scott Steinberg.

"Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I'm excited to introduce you to a new brand campaign 'Long Live Play' "“ designed to celebrate gamers from all walks of life and recognize you for making us who we are today."

The Long Live Play campaign will be focused around the core PlayStation user base, or as Steinberg puts it, "reaffirming our commitment to gamers like yourselves with 'Long Live Play' "“ mixing humor and a little good, clean fun with the kind of entertainment content you crave."

Source: PlayStation Blog

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