Microsoft has shot down recent rumours that suggested the publisher was considering a withdrawal from the Japanese market due to flagging sales of the Xbox 360.
"No, of course we're not pulling out," Chris Lewis, Microsoft's European boss, said when speaking to Eurogamer. "It's a challenging market. We are up against very strong competition there. All of our competition is strong. We're very respectful of what Sony and Nintendo do and where they've come from and what they bring."
The Xbox 360 has sold approximately 1.5 million units in Japan since it launched 6 years ago. The Nintendo 3DS, which released in March this year, has already outsold Microsoft's console in the region.