Nintendo Needs To Lower 3DS Game Prices To $25 Or Less, Says Analyst

By Colin Tan on August 8, 2011, 4:59PM EDT
3DS

Nintendo may have announced a price cut for the 3DS itself, but unless they drop game prices to $25 or less, they risk maintaining a low attach rates on 3DS titles.

"Nintendo needs to change its business fundamentally. With Wii and DS, Nintendo built large installed bases but failed to energize those bases. Selling in hardware is important, but Nintendo must increase attach rates and third party opportunity dramatically," said M2 Research analyst Billy Pidgeon.

"Lower 3DS hardware prices only address part of the problem. It's more important to sell more software as packaged goods and paid digital downloads to each customer who buys a hardware unit. I would like to see Nintendo cut the retail price of packaged software to a range of $20 to $25 for the 3DS. DS software should be $20 or less."

Pidgeon isn't the only one that thinks so, Nintendo's own Satoru Iwata has claimed that game prices are up next on the discussion board.

Source: IndustryGamers

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