Speaking on the launch of the Nintendo 3DS and the recent price cut with USA Today, Nintendo of America President Reggie Fils-Aime admitted that the launch was lacking in strong first party titles.
"We needed to have key franchises and stronger first-party titles," he said before noting that The Legend of Zelda: Ocarina of Time, which released in June, "is selling exceptionally well now. It's driving hardware."
"We've seen similar results from Japan with the launch of Starfox (July 14). We have high expectations for (Pokémon Rumble Blast, out Oct. 24) and the two Mario titles (Super Mario 3D Land in November; Mario Kart 7 in December). Certainly, we needed to have stronger support at the launch from a first-party perspective and maybe have some of these key first-party titles earlier in the launch window in order to get the system selling stronger at the start and, ongoing, drive momentum."
Along with the price cut, Nintendo will also release the Flame Red 3DS in the West, "this is really about reinvigorating the Nintendo 3DS momentum and having that "¦ power through all during the key holiday selling season," said Fils-Aime.
Source: USA Today