Publishers 'Great Relieved' by Nintendo 3DS Price Cut

By Colin Tan on August 3, 2011, 3:30PM EDT
3DS

Software publishers are "greatly relieved" by the recently announced price cut for the Nintendo 3DS. Concern was rising with the high price tag at retail and slow adoption rate, with only 700,000 units sold in the first quarter.

"Some of the software publishers were feeling that because of the price of the hardware, 'Even if consumers become interested in our software title, they do not purchase it easily,'" said Nintendo President and CEO Satoru Iwata. "Others were saying, 'I had strongly believed that this game system would be widely accepted in society, but I am starting to become anxious.'"

Iwata goes on to note that the pricing of third party titles is next up for discussion. The CEO hopes "to discuss this subject with [developers] so that the price of software will become more affordable for the users to purchase it."

Source: IndustryGamers

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