Square Enix and Eidos Montreal's Deus Ex: Human Revolution for PC, PS3 and Xbox 360 has claimed top spot in NPD's top ten chart. Released last month, the game has received positive feedback from critics and consumers alike.
Following Deus Ex: Human Revolution in second and third place are NCAA Football 12 from publisher Electronic Arts and Call of Duty: Black Ops from Activision, respectively.
Despite Deus Ex enjoying the number one spot, the industry suffered a 23 percent drop in overall retail sales for the month of August: to $669.9 million in the US while software sales plunged 34 percent to $264.8 million. Hardware sales dipped 12 percent to $249.4 million.
NPD, however, believes that Q4 of the calendar year will see industry sales rise.
"Even though year to date performance of the new physical portion of the industry is down 5%, more than half of industry sales in this channel are still to be realized in the back four months of the year," said NPD's Anita Frazier. "Given the strong release schedule in the coming months, new physical retail sales could still be flat to slightly up once full year sales are tallied.
"Games fans have a huge variety to choose from in September, especially for fans of games in the sports genre. Those interested in more 'core' gaming experiences have both Resistance 3 and Gears of War 3, among others, to look forward to. Yes, some of these are already out in the market but we'll get our first picture of their combined sales performance in the new physical retail channel when we release those figures on October 13."