GAME, the retailer behind GAMEfest, has announced that the Birmingham-based event will be returning in 2012. However, they did not specify a date.
GAME estimates that as many as 30,000 gamers will descend on the NEC in Birmingham throughout GAMEfest, which is currently underway. "It's fantastic that publishers and our customers are so excited about GAMEfest, which has helped make it such a success," UK marketing director Anna-Marie Mason.
Publishers have been very strong in their support for the event, with Modern Warfare 3, Gears of War 3 and Batman: Arkham Asylum all seeing their gameplay debuts in the UK.