Valve's co-founder has suggested that the piracy problems consistently suffered by the PC market isn't anything to do with pricing. Instead, it's to do with the service that's being offered.
"The easiest way to stop piracy is not by putting antipiracy technology to work. It's by giving those people a service that's better than what they're receiving from the pirates," said Gabe Newell.
"For example, Russia. You say, oh, we're going to enter Russia, people say, you're doomed, they'll pirate everything in Russia. Russia now outside of Germany is our largest continental European market."
Valve's Steam platform has gone from strength to strength since its inception. It's been the leading digital PC platform for many years, although other companies such as EA are now creating rivals.