Nearly One Million Users Leave World of Warcraft

By Alastair Stevenson on November 9, 2011, 1:37PM EDT
PC

New figures released by Blizzard Activision have revealed that nearly one million customers have left World of Warcraft this year.

In its statement Blizzard confirmed a marked drop in the number of people playing the game. According to Develop the company revealed that as many as 800,000 subscribers have left the game.

Develop went on to state that during a conference call, Blizzard CEO Mike Morhaime had confirmed that the biggest drops occurred in China -- the MMO capital of the world. The CEO went on to state that the company was working to win back the new users, enticing them with a slew of new updates and the recently announced expansion Mists of Pandaria add-on.

"It's really not intended to go out and drive new user acquisition, that's a whole other strategy," commented Morhaime. "But it does drive engagement with the game, and so that will impact churn if we do it successfully, and will eventually drive win-back, as players tell each other about the content they're enjoying."

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