When speaking at a roundtable at Develop Liverpool, the chairman of the UK Interactive Entertainment association stated that Sony and Nintendo should stop making consoles and instead focus on becoming content-only providers.
"I think it would be a massive relief to both Sony and Nintendo to become content-only," said Andy Payne. "Right now, they might not even know it. You know that thing where you take drugs and you think it's the best thing in the world? Then you get off them and go, 'What was I doing?'"
Payne also criticised Sony, Nintendo and Microsoft for their business models. "Sony, Nintendo and Microsoft [are] dinosaurs, because they're using these old-fashioned business models where you have to pay a royalty, tribute, tax."