After years of their Sonic merchandise floating about the bargain bins of many retailers, Sega have opened an official Sonic Shop online. Though only available in Europe for the time being, Sega have plans to open a North American equivalent but have not stated a date.
Meanwhile in Europe, fans can enjoy the various selections of Key Chains, Posters, Figurines, iPad skins and much more. Sega have noted that they will be updating the store with more merchandise as time goes by but for now there is more than enough for any Sonic fan's wallet.
Sega also have plans for a loyalty scheme involving points of some kind and are celebrating the opening by offering customers 15 percent off all stock with the promo code "JANSALE15."
Source: Sonic Merchandise