THQ Exits Kids' Licensed Game Business

By Patrick Molloy on January 25, 2012, 12:00PM EST
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THQ said on Wednesday that it is exiting the kids' licensed games business, and going forward will focus on "core" gamer titles while expanding its digital business.

It's a big change from a few years ago, when THQ had a solid business based on making kids' licensed games, based on properties such as Spongebob and Pixar's Cars. Now the focus will be on franchises such as Saints Row and Warhammer 40,000.

The publisher said it is "in the process of exiting its relationships with kids' licensed entertainment companies but will continue to sell certain previously released titles." The company did not state if any THQ jobs would be affected.

THQ CEO Brian Farrell said in a statement, "THQ will be a more streamlined organization focused only on our strongest franchises. The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve."

Farrell said THQ has shipped 3.8 million units of Volition-developed Saints Row: The Third, and is expecting lifetime shipments between 5-6 million units. He said digital add-ons for the game " have resulted in the highest digital revenue of any console title in our history."

The announcement of the realignment comes as THQ launches its Facebook and iPad social game, Margaritaville, on which musician Jimmy Buffet consulted.

THQ said its five internal studios are working on the upcoming UFC Undisputed 3 and Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, a new game from Ubisoft's former Assassin's Creed creative director, Patrice Desilets.

Source: Joystiq

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