Ken Levine is confident BioShock Infinite will be able to stand out from the pack, despite going head-to-head with many of this year's biggest titles.
BioShock Infinite is due to release on the 19th of October, with Medal of Honor: Warfighter and Assassin's Creed 3 set to appear at around the same time - and that's just the games that are known at the moment.
On the release date, Levine said: "We don't have the problem that, say, a Battlefield had last year - and I don't think they viewed it as a problem, they viewed it as an opportunity - of going up in a head-to-head."
Levine also likened BioShock Infinite to Portal 2, suggesting that the game has no direct competitor. "It's hard to categorise BioShock for people in their heads. It has its own vibe. It's a strange and different game. In the same way Portal didn't compete directly with anything."