Retailers Want Summer Blockbuster Games Too

By Colin Tan on May 20, 2012, 10:32AM EDT
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You aren't the only ones sick and tired of the summer lull when it comes to huge video game releases.

Retailers are now begging publishers to spread their blockbuster hits apart in lieu of the UK games market reporting a decade low of £8.5 million this week. In comparison to the film industry, summer blockbuster Avengers Assemble alone reeled in £15.8 million within three days of its box office debut.

Retailers are concerned with the concentrated effort of a Q4 release for the majority of triple-A game titles. "Huge blockbuster games so close together becomes unaffordable," HMV CEO Simon Fox said to MCV.

Release of blockbuster games before and around the holiday season has become standard practice for the industry. Even now, several hits are lined up for that release window, including Assassin's Creed III, Medal of Honor: Warfighter, Call of Duty: Black Ops II, Dishonored, Hitman: Absolution, FarCry 3, Borderlands 2, Resident Evil 6, and Halo 4, just to name a few.

"We would love to see some blockbusters earlier in the year, there is no question about that whatsoever," commented Fox. "It would be fantastic to have some summer releases when there is a real appetite from the customer to buy games."

Adding to that, Commercial Director of Blockbuster Gerry Butler said, "the movie industry would never bring the Top 20 franchises together in Q4 and have nothing else for the entire year. There's not a lot of triple-A games coming out in June. The movie industry just doesn't do that.

"I'd like to see the publishers spread the titles out more evenly. That is better for them. And I do think Over the next two to three years that will actually happen."

Source: MCV

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