On April 23, Japanese gamers will be receiving a little surprise with each pre paid eShop card they buy.
To encourage online game sales for the 3DS, each pre paid card will include an AR card for the 3DS app, Photo Together With Super Mario. Using this app, not only can you take photos with Mario using the bundled card, but also with Luigi, Princess Peach, a Goomba, Koopa Troopa, and Bowser depending on which eShop card you buy. If AR cards are placed next to each other, they can interact such as Mario jumping on a Goomba.
While there are no announcements from Nintendo to bring this concept to the West, it is nice to see the big N reaching out to audiences in new, creative ways.