Square Enix Details New Business Strategy

By Jared Scott on May 27, 2013, 11:06AM EDT
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Thanks to a PDF released by Square Enix, we now have a better idea of just what new CEO Yosuke Matsuda wants to change within the company. The PDF, which can be found here, detailed some interesting strategies that could lead new IPs as well as fans input being taken seriously.

The plans in the PDF included, but were not limited to:
Recover 25 billion yen as part of their future profit level.
Go back to basics, provide content customers will enjoy, and re-build their relationship with customers.
Possible sequels for Hitman, Tomb Raider, and Sleeping Dogs which were well received.
Re-consider long-term, large-scale development in order to have a faster turn-out rate.
Possible use of Kickstarter and Steam's Greenlight to better interact with customers.
Obtain profit before and after a product's release.
Treat mobile devices as actual game systems which includes releasing new titles that are "single player, story-driven" and not just remakes.
Create high quality games that cater to different regions and "tastes."
Try to create blockbuster titles that go beyond the usual "AAA Titles."

If Square Enix sticks with these goals, we could see a triumphant return of the RPG giant as well as more regularly released games.

Source: FinalFantasy-FXN

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