According to Patrick Soderlund, EA Games' executive vice president, the producer won't give up until Battlefield manages to beat the Call of Duty series. The vice president told MCV that competition is good, and that due to the success of the Battlefield franchise, Activision sees EA as a serious contender for the shooter crown.
"Maybe they weren't thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need to. We made a dent in the FPS market and we took share from them. And I am not going to give up until I'm no.1 and I am going to make sure I'm no.1," said Soberlund.
Soberlund also said that EA is spending a lot of money with Battlefield 4's release and that the teams are working hard to give to players great games every year. The vice president also believes that they will be able to surpass Call of Duty with Battlefield 4, "I wouldn't say we could be no.1 if I didn't think we could. I think I have the right team, the right product and the right strategy to get there," said Soberlund.
Battlefield 4 will be available on the 29th of October in North America and on the 1st of November in Europe for PS3, Xbox 360 and PC. The PS4's and Xbox One's versions will be available on the day their respectives consoles launch.