Sony has declared via the PlayStation Blog that everyone who's bought a PS4 will be getting some nice additional surprises inside their PS4 box.
To start off with, they will be giving everyone a $10 gift card to spend in the PlayStation Store. This will be supported by 30 days free access to PlayStation Plus and 30 days free access to Sony's Music Unlimited service.
This is great news for those who're new to the PlayStation Network service and haven't quite got around to subscribing to PlayStation Plus. The $10 gift card can also be used to purchase some of the new digital download titles that will be coming to the PS4, such as Resogun.
North Americans will be able to get this hands on the PS4 on the 15th of November. At present, there's no word on a similar deal for Europeans, who have to wait until the 29th of November before they can play their PS4s.
Source: PlayStation Blog