With Watch Dogs less than two weeks away from release, Ubisoft talked some on the Reputation System used within the game. Depending on the player's actions, the city of Chicago may or may not make the player's life a little bit easier.
The Reputation System will take into consideration the actions of the player to gauge a positive or negative reputation. For instance, stealing a car and being a reckless will lower the player's standing in Chicago, while keeping citizens safe and out of harms way will increase it. Regardless, the city will never see you as a "hero," as much as someone to be cautiously optimistic about. For example, instead of labeling you as a menace to society, the media will be asking questions on air such as "Is he a hero, a terrorist, a vigilante, or something else?" But if your reputation is low, the media will air your face more often and make negative statements.
The citizens will also respond to you based off of your reputation. If you're not seen as a criminal, citizens may turn a blind eye to your actions and not call the police. However, a low reputation may get you shut out of stores.
If a player's reputation is low, it can be brought up to gain favor with the city. Though Ubisoft stated that this will take time and effort on the player's part, it is possible to redeem themselves in Watch Dogs.
While the Wii U version is still undergoing delays, Watch Dogs will be available on the PS3, PS4, Xbox 360, Xbox One, and PC on May 27th.