Battlefield 3 Pre-Orders Surpass 1.5 Million Units
Pre-orders for Battlefield 3 have topped 1.5 million units, according to a new report from Sterne Agee analyst Arvind Bhatia, up from the previously reported 1.25 million pre-order units, putting it well ahead of its predecessor Battlefield: Bad Company 2 .
Bhatia notes that Battlefield 3 is well on its way of topping the 9.5 million units sold to date of Bad Company 2, adding that the pre-order pack adds incentive for consumers looking to pre-order: "note that BF3 will include a map pack if the game is pre-ordered. This $15 to $20 value should be a big incentive for customers to pre-order BF3."
Battlefield 3's two week head start on its biggest rival, Call of Duty: Modern Warfare 3, "should lead to a huge launch," according to the analyst, but reckons "a natural slowdown in sales" will see numbers dip once Modern Warfare 3 hits the market.
