Publisher Electronic Arts has revealed a new digital distribution strategy which would involve selling "premium downloadable content" before the release of a retail game. Wedbush Morgan analyst Michael Pachter discussed the company's plans after an EA investor's note on Monday.
Pachter wrote, "The [Premium DLC] would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009's Battlefield 1943."
He added, "A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price. Mr. Earl, [General Manager of Visceral Games], believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool."
It seems EA wants the Premium DLC to include the first several hours of a game, at a price point of maybe $10-$15. The company would then take the feedback from the community to alter the full retail release which would follow a few months later. What do you think of this idea?