EA has revealed that the company made an "extensive" bid to secure the exclusive publishing rights to Bungie's next project, something which ultimately went to rival Activision. While speaking to CVG, David DeMartini, head of the EA Partners program, said that the parties couldn't reach an agreement that made "financial sense for both sides."
"Bungie's a fantastic studio," DeMartini told CVG. "If you look at Bungie and the profile of the other studios who are part of the EA Partners programme, it would seem that they would have been a great fit into that programme. But at the same time, we have a very specific set of criteria we have in regards to our deals. It's not good to enter into a partnership that doesn't make financial sense for both sides."
"We had extensive conversations with them, but could never really figure out a deal that made sense for both of us. It just didn't come to fruition. Obviously, they were able to come up with some kind of deal that made sense to Activision and made sense to Bungie."
DeMartini also mentioned that the publisher is still interested in working with Bungie in the future, possibly before the ten year deal with Activision is finished. "When they start up a second team, we'll have other discussions with them about that game as well," he said.