Sony: PlayStation Move Priced To Make A Profit

By Darryl Kaye on July 10, 2010, 9:50AM EDT

At E3 this year, Sony announced the price point for its new peripheral, PlayStation Move. It was initially greeted with praise, at least before they announced the price of its companion.

Speaking to Develop, Shuhei Yoshida, the boss of Sony's Worldwide Studios, offered some justification for the price point.

"We are pricing Move as if we are launching a new platform. So because the install base of Move will help third party studios create games for it, we benefit by helping those third-parties. But we are not losing money with each one we sell."

At least that's something, but it'll be interesting to see how many units of PlayStation Move are sold when it launches in September.

Source: Develop

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