Kotick: Great People Don't Want To Work At EA

By Colin Tan on September 27, 2010, 2:51PM EDT

Speaking with Edge, CEO of Activision Bobby Kotick has claimed that rival company EA is struggling to attract people due to "unattractive work practices."

According to Kotick, Activision's success is due to allowing developers to retain their autonomy, unlike EA where studios are bought and become "EA Vancouver" or "EA Florida."

"We always looked and said, 'You know what? What we like about a developer is that they have a culture, they have an independent vision and that's what makes them so successful.' We don't have an Activision anything - it's Treyarch, Infinity Ward, Sledgehammer.

"That, to me, is one of the unassailable rules of building a publishing company. And in every case except for two, the original founders of the studios are still running the studios today. The only thing that we try to do is to provide a support structure to make them more successful. If you do a really good job - and a lot of our studios do - you get to pick what is, in my view, the most difficult thing to pick in the industry: to make original intellectual property."

Kotick also goes on to say that there aren't any prospective talents interested in a company like EA.

"The most difficult challenge it faces today is: great people don't really want to work there.

"It's like, if you have no other option, you might consider them. They have some"¦ the team that makes Madden is a really great team, it's been able to manage, capture and keep some good people. But we have no shortage of opportunity to recruit out of EA "“ that's their biggest challenge: its stock options have no value. It's lost its way. And until it has success, and hits, and gets that enthusiasm back for the company, it's going to have a struggle getting really talented people, which is going to translate into less-than-great games."

Kotick also stated earlier today that he felt betrayed by former heads of Infinity Ward, West and Zampella, who are now partnered with EA.

Source: Edge Magazine

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