Don Mattrick Promoted To President Of Interactive Entertainment

By Darryl Kaye on October 1, 2010, 4:37PM EDT

Microsoft has announced that Don Mattrick, the face of Xbox at E3 these past few years, has been promoted to be the new president of Interactive Entertainment at Microsoft. He was previously in a similar role as the Senior Vice President.

The decision was made following the resignation of Robbie Bach, and Mattrick will now be in charge of PC and mobile interactive entertainment, as well as Microsoft's Xbox brand.

Hopefully he can grow the brand from strength to strength.

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