Paul Wedgwood, the boss over at UK developer Splash Damage, has told GamesIndustry.biz that their philosophy as a studio is "AAA or bust."
"We're AAA or bust. There's no middle ground. If you can go bust making boring, mediocre things, you might as well take the risk and go for something as brilliant as you can," said Wedgwood.
Splash Damage are currently working on Brick, with Bethesda as their publisher. The game is due out next Spring on PS3, Xbox 360 and PC.